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Creating A Nation


Of Readers

Why Is Reading So Important?

Quite simply, reading is magical

When taught well, it adds to one’s imagination, logical thinking, visualisation, decoding, writing, comprehension, analysis and creative thinking skills. Children who read have an unabashed curiosity, a certain academic edge over their peers and an advanced understanding of the world.

Reading when left to chance
INDIA COMPARES POORLY
In the latest PISA reading assessment, of the 74 regions participating, India outscored only Kyrgyzstan.
NO PROGRESS IN READING LEVELS
A child’s ability to read English has remained unchanged in lower primary grades over the years, with only 25% of children in grade 5 being able to read simple sentences in English.
NOT READING FOR PLEASURE
In 1984, 8% of 13-year-olds and 9% of 17-year-olds said they “hardly ever” read for pleasure. In 2014, that number had almost tripled, to 22% and 27%
Reading Triangle
The hallmark of our program is that all the instructional strategies are embedded into a matrix of rich, meaningful, age appropriate and engaging literature created in-house. The entire program is based on our Reading Triangle.
Principles to make it happen by DESIGN
START EARLY
Research says that age 3 to class 3 is the magical window to teach reading.
SYSTEMATIC & EXPLICIT APPROACH
Skills and concepts are taught in a planned, logically progressive and engaging sequence.
SUSTAINED EFFORT
As with any other habit formation, it takes 7 years for a habit to become a part of one's DNA.

What Happens When You Use Our Products

The child’s WOW journey starts with the world of sounds and building skills like visualisation, logical thinking, spelling expertise, writing expertise and an increased vocabulary along the way.
Over the years, with respect to reading, children are able to enjoy controlled text independently.
Along with reading the program helps improve the child’s comprehension, listening, speaking and writing skills.
The science and structure of the program touches the teacher at the core making her an emotionally intelligent educator and developing her language skills.

Here's What Some People Think About Us

150

SCHOOLS

850

TEACHERS

33000

STUDENTS